About This Issue

When you think “baby,” most people think “new.”

Keeping baby and children’s stores fresh with exciting new merchandise is what this issue is all about. The pages of this magazine are devoted to some of the newest and most promising offerings to be exhibited at Oct. 17 – 19 at the ABC Kids Expo in Las Vegas. The show is expected to lure thousands of attendees interested in viewing the latest and greatest from U.S. and foreign product makers and manufacturers. Baby&Kids Magazine provides a glimpse at the products to be presented at the show, but we hope you will make the trip to see the hundreds of items available.

Industry Trends

Despite news accounts suggesting many retailers are struggling, the Baby and Child category appears to be a bright spot. Parents and grandparents often will splurge on gifts or new clothing for children even when they are cutting back on discretionary items for themselves. Thanks to a continual stream of new products, with many developed by parents for other parents, retailers specializing in baby and kid items can provide gift offerings and practical products for today’s discerning shoppers.

Brick-and-Mortar Reigns Supreme

Amazon might be dominating e-commerce, but small brick-and-mortar merchants can compete. Research from the U.S. Commerce Department indicates brick-and- mortar retail sales represented 91.1 percent of overall retail sales across categories in the second quarter of 2017, so the best place to greet a shopper is still in a store aisle.

E-commerce sales grew 16.2 percent in the second-quarter from the prior-year period, adjusted for seasonal variation, and the growth rate outpaced the 4.1 percent gains for retail as a whole, but it’s easier to gain percentage points from a smaller number than a larger base. Total second-quarter retail sales of $1.256 trillion overshadowed e-commerce’s $111.54 billion.

In the baby and kids category, discounters continue to draw price-conscious shoppers. Consumers responding to a Prosper Insights survey asking where they purchase baby-related products most often named Walmart. About 18 percent selected “other,” which indicates they shop at smaller stores not named in the survey, and about 13.5 percent had “no preference,” suggesting brick-and-mortar merchants have plenty of reason to believe they can nab new customers in the baby and kids category.

We hope you will spend a few minutes with our magazine to see what’s being offered in the following product categories.