Editor’s Letter

Learn to be social

With spring comes important trade shows that are vital to our industry, and Baby&Kids magazine wants to encourage all of its readers/retailers to invest in whichever shows pique their interest most. It’s crucial to always be furthering your education in your area of expertise and learning the latest advancements, innovations and legislation that impact your business and your customers. These trade shows, with robust educational offerings, are an excellent opportunity to do just that.

Part of furthering one’s education also means embracing new communication methods that are popular among your customers. Meaning, if your target clientele is on social media, you should be, too. To help, we’ve added a Be Social page to our industry coverage with hopes of encouraging retailers to join their clients in Cyberspace.

In every issue, we’ll highlight three social media accounts worth following from companies that are doing it right. We’ll also cover best practices for staying fresh and
relevant to your customers.

Get started by following our Facebook page; just search @BabyAndKidsMag to find us. Like us, leave feedback or browse the pages we’ve liked. Have fun, and remember: always be learning, always be smiling…

Never grow up,
Dayna Fields, managing editor
Baby & Kids magazine