Editor’s Letter

Refresh and evolve

The role of being a parent is evolving each year as more technology hits the market. Innovation in chemical- free materials, eco-friendly designs, mutli-functionality and refined aesthetics will not be slowing down as manufacturers continue to capitalize on Millennials’ journey into parenthood.

Innovation also abounds on Page 7 of this issue, where we’ve included the complete list of JPMA Innovation Award winners, which were announced in May.

It’s also refreshing to read about the new ideas—and, really, an entirely new image—expected at the ABC Kids Expo in October. Flip to Page 14 to read about its new categories, pavilions and branding revealed by Larry Schur, president of All Baby and Child Inc.

With some whimsical imagination and youthful creativity, you, too, can rejuvenate your retail store with updated, refreshed branding, logo or even a new website. When you re-energize your surroundings, you’ll re-energize your customers. Give it a try, and share it with us on Facebook, @BabyAndKidsMag—we’d love to see what you come up with!

Keep smiling, and remember …

Never grow up,
Dayna Fields, managing editor
Baby & Kids magazine