All in the Family

JPMA’s Executive Director Kelly Mariotti shares what sets its spring baby show apart from others.

Fifteen thousand families together in one place — is it for Disney on Ice or a baseball game? How about the largest one-day consumer baby conference in North America: the DC Baby Show event at the Juvenile Product Manufacturers Association (JPMA) Baby Show, a JPMA and Family Media Event, at the Walter E. Washington Convention Center in Washington, D.C., March 24, 2018.

This spring, about 5,000 retailers, wholesalers, distributors, stakeholders, juvenile product buyers and press will also descend upon the JPMA Baby Show for a five-day trade event, March 20-24th, featuring three days of trade show exhibits, a day-and-a-half of educational programming and the DC Baby Show for consumers.

Trade show attendees can visit about 150 to 250 juvenile product exhibits, attend educational programming tracks on legislative and regulatory topics, business best practices, innovations and trends, and see the Innovation Awards.

The DC Baby Show ends the conference with its family-friendly fun, parenting support and top products — covering maternity, baby and toddlers.

A few months later, JPMA’s New York Baby Show will welcome parents again from the Tri-State area at Pier 94 in New York City, on May 19-20th.

JPMA’s Executive Director Kelly Mariotti explains what sets the JPMA show apart from others.

Baby & Kids: What are the benefits of attending the spring JPMA baby show? Why does JPMA offer a consumer show, as well?
Kelly Mariotti: The JPMA Baby Show is the industry’s premier trade event. You’ll find a world-class experience, complete with three days of trade activity on the show floor, educational programming, networking opportunities, the latest in trends and innovation and the much-anticipated Innovation Awards. The consumer portion is a wonderful opportunity for brands to engage with their buyers, media to see what consumers are looking for and how brands are engaging them, and for consumers to get a firsthand view of all the newest products for babies and children direct from the designers and manufacturers.

B&K: What are new seminars or exhibits this year, and any other recommended new highlights?
KM: This year has some really exciting offerings from the run of show to our partner offerings. Our annual Innovation Awards will have some exciting new components. One of our partners, Tot Squad, will be offering complimentary stroller cleanings to all attendees at the DC Baby Show on Saturday. All of our exhibitors are working to make this year’s show the most exciting yet for media and consumers alike.

B&K: For the Innovation Awards, how many companies receive this award each year?
KM: JPMA will be awarding eight category awards and an overall highest score across all categories — the Best in Show award. Parents nationwide will also vote on their must-have product to select the JPMA Parent’s Pick Award.

B&K: What companies are some noteworthy past recipients?
KM: JPMA has been hosting the Innovation Awards for almost 30 years and has helped more than 200 companies, small and large, propel their newest products into the marketplace. Companies that own the title of “JPMA’s Most Innovative” include Fisher Price, OXO, Bugaboo, Evenflo and Chicco. But it’s the startup companies, like Boon and Owlet, who have really gained attention from the awards.

B&K: How are the award selections made?
KM: Products are evaluated and judged on their innovation, marketability, trend-setting potential, appeal and usefulness by a selection committee of industry representatives, media and retail buyers.