The toy, game, and license finalists for the prestigious 2018 Toy of the Year (TOTY) Awards were unveiled by The Toy Association. Known as the “Oscars” of the toy industry, the TOTY Awards program supports children in need by serving as a critical fundraiser for the Toy Industry Foundation.
Between now and January 5, consumers can visit www.ToyAwards.orgto vote for their favorite picks in each of the 17 categories – including new categories for this year, like Creative Toy of the Year, Playset of the Year, and Plush of the Year. The 122 finalists were announced at an exclusive press event held this evening to help kick off the second annual Play Fair in New York City.
This year’s finalists were selected from over 600 nominees submitted by more than 150 companies of all sizes. Twenty judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in specific categories relevant to their areas of expertise. The judges then participated in a live discussion to determine the finalists in each category. They considered each product’s creativity, design, play value, and marketing.
To view the finalists in each category and for more information about the TOTY voting and selection process please visit www.toyawards.org.