New Business Brings School Spirit, and Fresh Looks to Baby Clothes

Give the gift they will always treasure from Mimis Favorite Collegiate Collection (PRNewsfoto/Mimis Favorite)

Davey Underwood, Owner and Designer of Mimis Favorite, sets out to change the cookie-cutter infant wear industry with customizable options and school colors. Mimis Favorite, a start up baby apparel company is launching its first official line of baby clothes, the Collegiate Collection. Mimis Favorite is a handmade business providing a unique twist on classic staples.

The Collegiate Collection will be launching in early October 2017. A truly unique brand, Mimis Favorite allows for a customizable ensemble giving customers the freedom to decide how detailed they’d like to make their pieces.

  • Hair accessories – made of soft flannel fabric and gentle baby elastic to provide maximum comfort
  • Baby blankets – made of soft lightweight flannel for easy use and care
  • Burp cloths – curved shoulder shape/design to fit any shoulder (mom or dad!)
  • Bibs – both bibs and burp cloths have a soft flannel outer layer with a waterproof inner layer to prevent spills and drips from reaching baby