Going International

Stand: Medela, Halle 11.2

Traveling abroad to Kind + Jugend (Sept. 14-17 in Germany) will take your product selection far beyond the U.S. border.

While there’s no doubt that the United States boasts superior trade shows for the juvenile industry, an international show can offer independent retailers a first-look introduction to products from around the world that have yet to launch in America.

“At Kind + Jugend, retailers will see brands that they’ll not necessarily see at NY Now or ABC Expo or JPMA,” says Kasia Piechnik, sales and project manager for Koelnmesse Inc., the trade show organizer of Kind + Jugend as well as more than 40 other trade shows worldwide. “They’ll definitely see newer brands and a lot of new products that are being introduced at Kind + Jugend before you even see it in the stores here in the United States.”

The 2017 Kind + Jugend trade show will take place Sept. 14-17 in Cologne, Germany. The 2016 show welcomed 22,000 visitors, with 71 percent visiting from one of 112 countries. Last year’s show also broke a new record in hosting 1,204 suppliers from 53 countries.

“Kind + Jugend is a well established show that’s been around for more than 75 years, so it’s really become the international show to attend,” says Piechnik. “Obviously, there are a lot of great shows in the U.S., but we call ourselves ‘the leading show in Europe’ when it comes to the juvenile segment.”

This year, the show will focus on the themes of high-quality design and decoration in the children’s room, and to this purpose, it will expand the Design Park into an independent and additional segment featuring products like carpets, wallpaper and decoration items from all over the world. The offer segment for the digital children’s room will also be expanded.

“The Connected Kidsroom” area will celebrate its premiere this year with the aim of bundling the themes of “digitization, digital aids and smart products” in one central location. Here’s a look at more categories at Kind + Jugend 2017:

  • Hall 10.2: Prams and accessories, vehicle safety, Young Innovative Companies
  • Hall 11.1: Baby at home, Kids Design Award, Design Park,
  • Hall 11.2: Health & Care – Eating & Drinking, safety indoors and outdoors
  • Hall 11.3: Prams and accessories, vehicle safety, fashion for mother and child, Innovation Area