First Time in Anaheim

Inaugural JPMA Baby Show, May 9-13, wants retailers to know that this is a new event is ‘for everyone.’

Beth Mauro, director of strategic marketing and events, wants industry folks to know that the inaugural JPMA Baby Show (— May 9-13, 2017, in Anaheim, California—is “for everyone.” “I think we have a new format that when people come, they’ll be excited about it,” says Mauro. “I think there’s a misunderstanding that the show is not for specialty (retailers), and that can’t be farther from the truth.”

For one, she says, the education program, May 9-12, has been built around shorter “breakout sessions,” so buyers can take time to learn and quickly get back to browsing. On the first day, May 9, hear JPMA’s State of the Industry Briefing on Regulation, Legislation & Compliance. Other notable sessions include: Consumer Panel, The Real Parents of Orange County (sales and marketing); Take a Ride on the Energy Bus with Jon Gordon (luncheon keynote); and Marketing to the Millennial Parent, Useful is the New Cool, with Jeff Fromm (a Millennial marketing guru).

The exhibit hall will be open May 10-12. The Anaheim Baby Show, a one-day consumer event, will be May 13. For JPMA members, the JPMA Annual Meeting & Reception will take place on May 9, 4-6 p.m.

“There’s a lot of value in this event: qualified retailers and sales representatives exhibiting at the show all get in for free,” says Mauro. “And the JPMA All- Industry Block Party on the Plaza will be outside the convention center with food trucks, so you can relax in beautiful Anaheim.”

To discover new products, check out the much-anticipated winners of the annual JPMA Innovations Awards, to be announced at 7 p.m. on May 10 on the show floor.

“I think that it’s just a different kind of show experience because we’re constantly improving it and trying to incorporate things like technology to make the experience smoother and faster to maximize retailers’ time,” says Mauro.

“We want people to pack in a lot in a very short amount of time to maximize their time away from the office,” she notes. “Good Plus will be on hand collecting product for donation, and there will be a lot of different nonprofits at our show because we want to give them a platform to talk to retailers and welcome them to our show, too.”