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2015 Media Kit
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Aurora World Opens Permanent Showroom at AmericasMart Atlanta

Plush toy company, Aurora, has announced the opening of a state-of-the-art permanent showroom at AmericasMart Atlanta. The new showroom will make its debut at The Atlanta International Gift & Home Furnishings Market, July 7-14. Previously located on the seventh floor, the new showroom will launch in Building 2 on the 14th floor of AmericasMart. The new 4,200-square-foot showroom is a more spacious, distinctly modernized version for Aurora World to better display its more-than 3,500 everyday, seasonal, licensed and proprietary products.

DEMDACO Creates Princess of Beverly Hills, Girl's New Best Friendd

Princess of Beverly Hills is a Maltipoo that has been creating a buzz on social media. The pup that was adopted in Beverly Hills has also been adopted as Nat & Jules by DEMDACO muse for its newest addition to the line of children's plush toys and gifts. The Leawood, Kan.-based design company specializing in gift and home d├ęcor products is delighted to introduce the glamorous pooch to its Nat & Jules brand. In collaboration with Princess' owner Stacey Whitmore, the company has brought the charming pink-and-white pooch to little girls with a plush resemblance of Princess, as well as toy accessories including a Palace Play set, Plush Carrier set, Plush Carrier set and more, encouraging creative play with the character.

CJ Products Signs Licensing Agreement with Nickelodeon to Create PAW Patrol Pillow Pets

The creators of Pillow Pets foldable plush has recently announced that it has finalized a licensing agreement with Nickelodeon to create Pillow Pets plush products featuring the adventurous rescue pups, Chase and Marshall, from the network's series, PAW Patrol.

Through the licensing agreement, CJ Products will create 18-inch foldable plush Pillow Pets in Chase, the German Shepherd and Marshall, the Dalmatian. The popular television show is a CG-animated preschool series starring a pack of six heroic puppies led by a tech-savvy 10-year-old boy named Ryder. From Marshall to Chase, each character brings unique personality and problem-solving skills to the team, modeling the importance of teamwork and good citizenship.

"We felt that our Pillow Pets were the perfect canvas to bring [these pups] into the homes of the show's fans," says Jennifer Telfer, co-founder of Pillow Pets. "As the show's popularity continues to grow among preschoolers, we hope to expand the line with additional characters." PAW Patrol Pillow Pets will be available this summer.

Click to View the Baby & Kids Spring 2015 Digital Edition