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2015 Media Kit
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Baby & Kids

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GUND adopts new logo, rebrand

GUND, known its soft and huggable plush designs, has selected new rebranding and a new company logo from the winners of Communication Arts magazine's 57th annual design competition. More than 4,000 total entries were submitted to a jury of creative professionals, and only 161 projects were selected as winners.

GUND's new logo pays homage to the company's tradition by means of a friendly, playful and creative design that focuses on the most emotionally expressive elements of GUND's signature products. "The rebranding process was a true labor of love, and it's wonderful to see our work resonate with the industry," said GUND vice president of marketing Sally Drewes. The new logo was a major part of a 2016 corporate-wide rebranding. The winning designs will be represented in the September/October 2016 issue of Communication Arts.

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ATM Luggage launches carry-ons that kids can ride on

Thanks to two inventive ride-on carry-on products from ATM Luggage, travel time for families can also be playtime for kids. With the Cruizer (a classic ride-on toy with a suitcase seat) and the Scootie (a zippy scooter/carry-on combo), kids can take charge of their own luggage and ride them right up to the boarding gate. Both offer shells in a choice of hit Nickelodeon characters like "Paw Patrol," "Dora the Explorer," "Teenage Mutant Ninja Turtles" and "Sponge Bob." "Our goal was to turn that long stressful trek through the airport into happy family time," says Jeff Thaw, president of ATM Luggage.

Designed for kids age 3-7, the Cruizer features grip handles for little riders, front swivel wheels, a roomy interior with organizer compartments plus carry handles and a removable tether strap. It supports kids up to 40, weighs just 4.2 pounds, meets the approved airline carry-on size and retails for $59.99. Created for kids age 4-9, the Scootie has the same features you find on conventional scooters, but it folds for easy carrying and fits in most overhead airline compartment bins. It retails for $89.99.

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New Drop Happens pacifier clips match Moc Happens moccasins

tzy Ritzy, a baby/lifestyle brand, recently launched its new Drop Happens Genuine Leather Pacifier Clips as well as new designs of its Moc Happens Genuine Leather Baby Moccasins.

Each of the new seven Drop Happens clips match the design of a Moc Happens shoe. In addition, Itzy Ritzy's Moc Happens will have three continuing core styles available to consumers. The pacifier clips are shipping now with the new moccasin fashions launching on July 15.

"Moms love the unbeatable price of $29.99, so we wanted to keep the excitement going with an adorable, high-functioning coordinating item with our matching fringed leather pacifier clips," said Kelly Meyer Douglas, Itzy Ritzy CEO. "These Instagram-worthy pieces are truly unique and on-point with the Itzy Ritzy voice and brand aesthetic. We are seeing a real return to natural and safe materials with parents, and we are having a lot of fun designing pieces in genuine leather."

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All-natural Chamomile Wash keeps baby clean, calm

Apsara's new Chamomile Baby Wash cleans both skin and hair gently without using harsh chemicals, parabens, phthalates or artificial fragrances, leaving little risk of irritation.

The chamomile and lavender have calming effects while the turmeric and neem soothe and pamper baby's skin. It's made with 100 percent natural and therapeutic botanical ingredients.

Rawal's luxurious yet affordable line, Apsara, includes an all-natural solution for infants and is a must-have for parents.

Apsara's products for skincare include high-grade turmeric essential oils and are: PETA-certified cruelty free and not tested on animals; eco-friendly and free of harsh ingredients; suitable for vegetarians and vegans.

Learn more about Apsara's all-natural skincare and array of skincare products for all ages at

Click to View the Baby & Kids Fall 2015 Digital Edition