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2015 Media Kit
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Baby & Kids

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Build & Imagine founder Laurie Peterson wins Rising Star award

Laurie Peterson, founder of Build & Imagine, won the prestigious Rising Star Toy Inventor of the Year award, given jointly by Toy & Game Inventors Conference and The Chicago Toy & Game Fair. Adventurous female characters and rich narrative details are the stars of every Build & Imagine magnetic building set. The concept behind building-then-spinning a tale is to empower children to construct customized scenes that spark storytelling. Each themed toy comes with magnetic wooden dress-up dolls and dozens of accessories. Without cords, Wi-Fi or batteries, these building sets inspire children, especially girls, to build their own structures, developing foundational STEM skills.

Beyond the inventors' recognition, the toy industry has taken notice and awarded an armload of prizes in recent months, including Dr. Toy, Mr. Dad and Parents' Choice. Look for six illustrated StoryWall sets at the website,

Baby, pregnancy monitors thriving in the body sensor market

According to a Tractica report, the body sensor sector is experiencing a transition as heart rate monitors decline in unit volume and newer devices like baby and pregnancy monitors, headbands, posture monitors and 3D trackers begin to build momentum. Smart fashion apparel is still limited to the high end of the market and will require the support of mainstream fashion brands to gain momentum. Tractica forecasts that smart clothing shipments will grow from 140,000 units in 2013 to 10.2 million units by 2020, while body sensor shipments will decrease from 3.0 million units in 2013 to 1.2 million by 2017, before rising again to 3.1 million units in 2020. The Tractica report examined the market opportunities for smart clothing and body sensors.

Find more information at

Lorena Canals washable children's rugs launches in U.S.

Spanish home decor brand Lorena Canals, which designs and produces children's rugs, is making its U.S. debut. Made from 100 percent cotton, the rugs are machine-washable and anti-allergen. The brand prides itself on quality in every aspect of production, from the finest raw materials to socially responsible labor practices. Its handmade rugs are available in a wide variety of designs, colors, sizes and thickness. Patterns include dots, skulls, angel wings, butterflies, numbers, letters, clouds, stars, flags and more. Plus, all designs can be washed at home in a conventional washing machine.

Lorena Canals also provides schooling for children in northern India. With the purchase of one of their rugs, a customer helps a child attend school. Moms all over Europe, including Penelope Cruz, are already fans. Prices range from $200-$279.

See all of the designs and learn more at

'Magic School Bus' lab kits debuting in 2016

The upcoming batch of 2016 Magic School Bus lab kits created by The Young Scientists Club will be available for a firsthand look at Booth 5618 at The American International Toy Fair. Fans of "The Magic School Bus" television and book series fondly recognize Ms. Frizzle and her students Ralphie, Keesha, Phoebe and Arnold. In The Magic School Bus Human Body Lab ($39.99), youngsters can make a lung model, measure a pulse and dilate a pupil. The highlight of this kit is the large plastic human body skeleton to build and display. The Magic School Bus Space Lab ($39.99) navigates the sky as kids quickly learn to locate a constellation, make a solar system mobile and create their very own night-vision flashlight. Discover the entire line of science, math and engineering games and kits created for young minds at

Click to View the Baby & Kids Fall 2015 Digital Edition