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2015 Media Kit
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Douglas Company Puffs Up for the Holidays

As the holiday buying season grows near, the Puff collection at Douglas Company continues to grow. Five new Puffs will be coming on board this holiday season, ranging in size from six to eight inches. Each Puff has a plush head, arms and legs, but their midsection is full and round like a powder puff. Puffs are light and make an ideal package topper that promises loads of playtime.

Foster Black Penguin Puff is the pudgiest of Puffs with a soft plush beak and bright orange webbed feet. Not only Puff collectors but penguin collectors will surely swoon over this new guy. Also capturing the interest of the penguin lovers is Squibbles Puff Penguin. Available in powder blue and white, and he is as sweet as his wobbly self can be.

Snow Girl Puff Snowman and Snow Boy Puff Snowman have peppermint candy-embellished middles and soft satin ribbons. Snow Girl wears a red and white bow and Snow Boy dons a red and white winter hat fringed in green.

Andro Puff Elf rounds out the holiday collection. His Christmas-green middle is a standout color nicely coordinated with his red and white stocking cap. Douglas' Holiday Puffs are expected on store shelves in late September 2015.

Research Supports Play's Critical Role in Healthy Childhood Development

A new research-backed initiative was recently launched that encourages parents and caregivers to take time out of their hectic lives to allow their children to build critical skills through the simple act of play. Aptly called The Genius of Play, the initiative is designed to remind families that playtime is more than just fun and games—it strengthens minds and bodies, reduces stress, builds family bonds, and offers a whole host of benefits that help to produce well-rounded, healthy children.

Pediatricians recommend that children spend at least 60 minutes a day engaged in open-ended play—including arts & crafts, playing dress-up, building imaginary worlds, and so much more. "Through play, children learn about the world around them, explore their creativity, build important skills, and work through their emotions. The positive impact of play on the healthy development of kids, from tots to teens, is undeniable," says Steve Pasierb, president & CEO of the Toy Industry Association (TIA). At the heart of The Genius of Play is a series of short videos that tell the story of human development through play. The animated vignettes connect play moments to specific developmental milestones and life skills that kids learn while they are having fun.

Parents and children across the nation are also being asked to take thePlay Pledge and help guarantee 1,000,000 hours of beneficial play this year! Once the goal of a million play hours has been reached, a charitable donation will be made to The Toy Bank, an international giving program that makes play possible for children in need around the world.

New Children's Book Creates Tooth Fairy Tradition for Kids

Losing a first tooth is one of the most significant milestones in a young child's life. Kids love to share stories with classmates and teachers about Tooth Fairy encounters. Parents often struggle, though, with how to answer curious questions and how to create a new family tradition about the Tooth Fairy. The new Tug and the Toothgift set makes it easy. Tug and the Tooth is a new Tooth Fairy tradition that makes losing baby teeth a special and memorable experience. The set includes Tug, a lovable plush tooth-shaped character, who has a backpack to hold a child's lost tooth and a beautifully illustrated story about a little girl's first loose tooth.

Andrew & Polly Debut Second Children's Album

Kids and families who love the music of Los Angeles-based composter and performersAndrew & Polly from Nickelodeon's Wallykazam! will soon get to hear more from the dynamic duo with the September release of Andrew & Polly's second album of playful pop tunes for kids, Odds & Ends.

Andrew Barkan and Polly Hall devlop sparkling music for films and television, but their true love is creating and performing music for children. The couple has been honored with the prestigious ASCAP Foundation Joe Raposo Children's Music Award for the song When You're a Dog featured on their debut album.

Since their last album, released five years ago, the duo has been writing songs and playing shows for kids while simultaneously scoring for shows. Now it's time for a new release. Odds & Ends is a quirky, eclectic album that's full of love. Andrew and Polly are now busy developing Ear Snacks, a new podcast for kids, featuring kids

BABYBJÖRN Enters New Baby Category with Summer Launch of Versatile Diaper Bag 

Swedish baby product manufacturer,BABYBJÖRN is entering a new category of baby products with its newest innovation for families: Diaper Bag SoFo. Due to launch this fall, Diaper Bag SoFo is a versatile, gender-neutral carry-all intended to help new parents stay organized and stylish while on the go. Named after one of Stockholm's trendiest neighborhoods, Diaper Bag SoFo offers the versatility of being carried as a tote or worn as a messenger bag or backpack. The bag's main compartment is complemented by 13 pockets of varying sizes with several magnetic closures for easy access. The bag will be offered in a sophisticated gray fabric with a light purple lining for a sophisticated


7A.M. Enfant Introduces New Collection for Winter 2015 

Inspired by the classic beauty of the Heather Grey hue in the textile industry, 7 A.M. Enfanthas introduced a new Heather Grey Collection for parents seeking a modern, gender-neutral palate for universal outwear accessories.The collection will include eight essentials:

Clutch: Perfect for use as a diaper clutch, wet/dry bag or cosmetic case, the stylish new clutch features a water-resistant main compartment and a separate zippered side pocket for maximum storage space.

Blanket 212 Evolution: Universal 3-in-1 bunting bag for strollers and car seats that converts to a large blanket. Made with a waterproof shell, thermal lining and hood, the Blanket212 Evolution protects children 0-4 years from harsh weather conditions.

WarMMuffs: Universal hand-warmers attach to any bar or handles, keeping your hands toasty while making it easy to tend to your child's needs on a chilly day.

LambPOD with Base: The cozy, insulated LambPOD foot muff cover is designed to easily zip on and off while keeping your little one comfortable in their stroller or car-seat. The new LambPOD comes complete with the Heather Grey iteration of the BeedPOD base.

Pookie Poncho: The versatile 3-in-1 baby carrier, stroller and car seat cover. The interchangeable hoods protect little ones in both the rear-facing baby wearing positing and while forward-facing in a car seat or stroller.

Car Seat Cocoon Universal car seat cover that eliminates the need for heavy jackets and layers while on the go. With a micro-fleece lining and waterproof, nylon the shell, the elasticized covers fits safely around the car seat so no material comes between the baby and 5-pint safety harness.

Voyage Bag: A versatile bag that keeps the family organized during expeditions large and small. The Voyage Bag's unique door system makes searching every corner for that lost pacifier a breeze! Ultra-lightweight and soft construction allows it to be collapsed for easy storage.

Barcelona Bag: The size and design of the Barcelona Bag makes it ideal for daily trips around town. Made from lightweight and soft, water-repellent material, the Barcelona Bag is both practical and chic.


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